Web Development & Internet Marketing
Internet marketing has become one of Klug & Heimer's primary service offerings. It is a rapidly evolving field and one that is expected to experience considerable growth, even in the face of an economic downturn. Regardless of the market in which a firm operates, Internet marketing is likely to become an integral component of their marketing strategy.
Klug & Heimer has accumulated significant experience in this field and has been able to build upon a consistent track record of success.
Regardless of the scope of the website: a marketing and informational site or a complex site serving as the foundation for a complex Web based application, Klug & Heimer uses a wide range of technical platforms to fulfill client needs. Klug & Heimer couples this broad technical expertise with highly structured project management methodologies to develop Websites that provide the client with measurable results.
Search Engine Optimization, or "SEO", is one of the most cost-effective and popular ways to leverage the capabilities of the search engine technologies to a client's advantage. SEO is capable of providing a long term advantage to client Internet marketing efforts, if the optimization effort is well performed.
Klug & Heimer uses a practical and repeatable SEO methodology to achieve client success. Our SEO methodology is comprised of several easy-to-understand steps, each of which adds significant value to the SEO effort.
Pay-per-Click (PPC) and Search Engine Optimization (SEO) are very closely related and not mutually exclusive. Both PPC and SEO have different goals and investment profiles and present the client with a number on Internet marketing options. When used in tandem, SEO and PPC can bring the client dramatic improvements in their Internet marketing results.
PPC allows the client to chose certain key search phrases and build a search engine marketing campaign around them. PPC campaigns can easily be designed and timed to align with other advertising or promotional events and give the client the opportunity to achieve mutual support of each campaign.
Klug & Heimer's E-Commerce Implementation Services cover a wide range of services, reaching far beyond simple shopping cart implementations. Klug & Heimer looks at the successful e-commerce launch as a comprehensive set of technology and business components addressing every major functional requirement of the e-commerce enterprise. These requirements typically parallel those associated with the traditional sales cycle. Leaving any requirement unfulfilled is likely to have a detrimental impact on the success of the e-commerce initiative.
Functional requirements range from the promotion of the enterprise and related topics, through the completion of sales transactions, to order fulfillment, and eventual reporting in the financial and cost accounting systems. Therefore, Klug & Heimer takes great care to assist clients with the definition of requirements and scope of the e-commerce system.